Discuto

Discuto

Lessons learnt at 2013's Web Summit in Dublin


Yes, the Dublin Web Summit is an experience — 10000+ visitors and 1000+ exhibitors. There are chances to interact with a large number of investors, customers, partners, and competitors — all relevant or important.

We definitely did our preparation but, of course, there is always room for improvement. Here is what we learned; we hope it will help you get more out of exhibitions:

  1. The time before the Summit is demanding. We prepared a new version of our debating platform – Discuto – which we presented in Dublin. Yet while you are trying to meet deadlines, you get bombarded by emails from the summit from other sources offering to help you prepare, plus you have your usual business to look after as well. It can be a challenge to avoid being overwhelmed by it all and you may risk missing deadlines which could mean not exhibiting, or ending up with an inappropriate stand.
  2. Being on top of your emails becomes even more important as the Summit approaches. Be prepared to react quickly to any kind of events, workshops, presentations, or other relevant invitations. This year most sold out within minutes.
  3. If you are a small business you will have a limited amount of space in which to present yourself. You get a stand around 1m in width and 2m in height, a poster with your logo and a short description of what you are doing. So, focus on offering your key message.
  4. Imagine a crowded hall, with hundreds of exhibitors, and lots of people walking through. They will be glancing at the poster, and trying to figure out whether it’s of interest to them.
    1. You have one or two sentences to lure people to your stand and into a conversation. If you are not efficiently communicating what you are offering, people will simply walk on to the next stand.
    2. If you make things complicated, waste space talking about your company history or future, you are not promoting your products or showing the benefits to your target market.
    3. Test your slogans. You may understand what you want to say but others might not. Talk to potential users beforehand and ask them what they think.
  5. Exhibitors use all kind of “tricks” to draw attention to their products. This includes dressing up, using huge screens to showcase their products, offering prizes, inviting people to leave business cards, flying helicopters, giving away promotional merchandise. Spend some time beforehand considering which options could work for you. And do this well in advance of the exhibition.   
  6. People at the exhibition may stop at your stand, but they may not want to interact with you.  Show that you’re available to talk, or find creative ways to catch their attention but don’t “stalk” people. You risk wasting your time and theirs.
  7. If someone does stop to talk, take your time and gauge reaction to your product, and look for ways to improve functionalities and better target customers. Take the reactions of visitors as important feedback that will help to improve your product.
  8. Pitching without showcasing your product is always a challenge so get your pitch ready beforehand. Also spend time with potential customers, asking them for feedback, before you go to the summit.

The experiences made in Dublin will help us better prepare for future exhibitions. We are now looking forward to these exhibitions.


About the author :

Hannes Leo

Hannes is CEO and co-founder of cbased and doesn’t just talk about innovations and encourage others to be innovative; he also makes sure he meets the innovation challenge himself. Continuously analysing innovation concepts from various perspectives, Hannes also advises national and international organisations on competitiveness, innovation, creative industries and participatory decision making.


Login or register to post comments
image_ava
juliaandreson 19.05.2020 - 17:48

New Strategy has totally been changed as compared to previous year and that's what we like about the new updates, you can rank now better than your top listed websites. Let's talk about the commongeeks.com that is the best and probably the unique website to share articles and that will help you if you want to learn some unique articles. We have been doing and writing articles for free online. Would you please tell us more this conference in details. I write articles on geekyegg.com these days and my primary option is to guide them all through my unbiased reviews and products that I like to share on my website if you want to know then please click on the link over here.

image_ava
harshprakash 28.08.2020 - 14:56

Seems good work https://bestandroidphone.in/

image_ava
wpxcoupon 25.04.2021 - 08:30

Hostinger Hosting
Hostinger is one more WordPress hosting provider that can compete with WPX Hosting They have very economical pricing strategies. They also provide lots of functions in these strategies. Hostinger's customer support is additionally good. Lastly, they have above-average efficiency.

https://www.akonter.com/story/wpx-hosting-versus-other-wordpress-hosts-providers/
https://www.storeboard.com/blogs/antiques/wpx-hosting-review-and-coupon-2021/4742810
https://imageevent.com/wpxdiscount
http://rosalind.info/users/wpxcoupon/

 สนุก ตื่นเต้นกับเกมสล็อตค่ายเกมสุดฮิตคงหนีไม่พ้น megagame.life ทดลอง เล่น สล็อตเล่นฟรีไม่เสียค่าใช้จ่าย อัพเดทเกมใหม่ก่อนใครพร้อมให้ผู้เล่นทุกคนลองเล่นที่นี่ที่เดียวเท่านั้นเราพร้อมให้บริการตลอด 24 ชั่วโมง

 

image_ava
sam 07.07.2021 - 21:26
image_ava
sam 09.07.2021 - 09:56
image_ava
Stromectol 27.08.2021 - 19:53
Come Assumere Levitra
image_ava
mrrobot110 19.01.2022 - 10:17

دانلود آهنگ جدید با 2 کیفیت 320 و 128 به همراه کاور اصلی آهنگ های پرطرفدار جدید ایرانی 1400 رایگان با کیفیت 320 و 128 و متن ترانه ها.

image_ava
Caseyday 11.03.2022 - 09:33

เว็บไซต์ที่ให้บริการผู้เล่นทุกคน อย่างซื่อตรง เล่นง่ายจ่ายจริง แจกเครดิตฟรีรัวๆ ไม่ว่าจะเป็นเกมที่มาจากค่ายไหนๆ ทางเราก็มีให้เลือกเล่นทั้งหมด เล่นได้ทุกที่ทุกเวลา สะดวกสุดๆ เล่นได้ทั้งบนมือถือสมาร์ทโฟน และคอมพิวเตอร์ รองรับทุกแพลตฟอร์ม

 

image_ava
pongteb sangsa 15.03.2022 - 06:45

มือใหม่ก็สามารถร่วมสนุกกับ Ambbet ได้ โบนัสสล็อตไม่อั้น เเจกฟรีล่าสุด เช็คที่นี่ ฝาก 15 รับ 100 ถอนได้ เเจกหนักไม่มีกั๊ก ฝากเสร็จเลือกรับ กดรับได้เอง บริการด้วยระบบออโต้ รองรับการฝากผ่านวอเลท(TrueMoney Wallet) เพียงเเค่ 1USer สามารถเล่นเกมเดิมพันได้ทุกเกม รวมเกมเดิมพัน หลากหลายสไตล์ ครบจบที่นี่มากกว่า 1000 เกม เล่นได้ทันที ไม่ต้องดาวน์โหลด รองรับทุกระบบ iOS  Android เเละ Windows ขอเพียงเเค่มีอินเทอร์เน็ตเท่านั้น.

image_ava
Lushisk 28.08.2021 - 04:23
http://buypropeciaon.com/ - propecia before and after reddit
image_ava
Idedojame 28.08.2021 - 13:48
http://buypropeciaon.com/ - propecia medication
image_ava
foosila 28.08.2021 - 16:02
https://buysildenshop.com/ - q buy viagra online
image_ava
Kixabusia 28.08.2021 - 18:45
image_ava
AncenRery 30.08.2021 - 01:48
image_ava
hathluddy 31.08.2021 - 00:27
image_ava
OrgagPess 31.08.2021 - 08:19
image_ava
Smithjoara 03.06.2022 - 16:50

I really enjoyed reading your article. I found this as an informative and interesting post, so I think it is very useful and knowledgeable.

How to Safely Whiten Your Teeth

image_ava
Stromectol 31.08.2021 - 09:41
Propecia Conception
image_ava
OrgagPess 31.08.2021 - 22:24
image_ava
AncenRery 01.09.2021 - 03:08
image_ava
acquaimar 01.09.2021 - 06:17
image_ava
foosila 01.09.2021 - 06:43
http://buysildenshop.com/ - what is viagra made from
image_ava
Esselfpaf 01.09.2021 - 07:28
http://buytadalafshop.com/ - generic cialis for sale
image_ava
Kixabusia 04.09.2021 - 19:10
image_ava
AncenRery 05.09.2021 - 04:19
image_ava
acquaimar 06.09.2021 - 06:45
image_ava
Lushisk 06.09.2021 - 08:08
image_ava
hathluddy 06.09.2021 - 15:37
image_ava
Lushisk 06.09.2021 - 21:50
http://buypropeciaon.com/ - finasteride with free viagra
image_ava
Propecia 07.09.2021 - 03:07
cialis normal dosage
image_ava
Esselfpaf 07.09.2021 - 03:32
image_ava
Stromectol 07.09.2021 - 13:51
Doctissimo Viagra 25 Mg
image_ava
Lushisk 08.09.2021 - 00:02
image_ava
TictAcify 08.09.2021 - 10:46
image_ava
AncenRery 08.09.2021 - 15:14
image_ava
Propecia 08.09.2021 - 17:55
Kamagra Kautabletten Test
image_ava
Kixabusia 08.09.2021 - 18:59
image_ava
hathluddy 09.09.2021 - 02:03
image_ava
Geoffnene 09.09.2021 - 06:33
image_ava
Idedojame 09.09.2021 - 22:19
https://buypropeciaon.com/ - order proscar for hair loss
image_ava
OrgagPess 10.09.2021 - 13:21
image_ava
TictAcify 10.09.2021 - 15:08
http://buytadalafshop.com/ - buy cialis online no prescription
image_ava
hathluddy 10.09.2021 - 22:49
image_ava
TictAcify 11.09.2021 - 10:49
image_ava
Vummole 12.09.2021 - 01:03
image_ava
OrgagPess 12.09.2021 - 15:23
image_ava
aspiple 15.09.2021 - 15:55
http://buyzithromaxinf.com/ - azithromycin antibiotic
image_ava
Plaquenil 16.09.2021 - 04:20
Nexium For $18

Pages