How we helped the European Commission to create 10 businesses cases for a Smart Silver Economy

Our society is aging. While this comes with societal and economical challenges, it also brings opportunities. To dig deeper into the topic, the European Commission asked a consortium of experts - Technopolis Group (lead), Oxford Economics, and the crowdbased research agency cbased - to carry out a research exploring the new economic challenges and possibilities that arise from the needs of older adults. The Silver Economy team used Discuto to involve the public as well as experts in the discussion.



Here’s what we did

During a 3-step process experts and the public were asked to submit and discuss ideas on how to grow Europe’s Silver Economy. Besides identifying 10 business cases with the potential to create jobs and economic growth linked to demographic change, the overall goal was to develop EU-level policy recommendations focusing on how to stimulate an emerging Silver Economy in Europe.


The discussion in a nutshell

Phase 1 - Online Ideation on Discuto

The Silver Economy team invited people via Twitter and experts through their networks to join the ideation phase. 899 participants from all over Europe submitted 96 ideas, 273 votes and 119 comments.

Phase 2 - Workshop among study team

In the second phase of the research project, the study team discussed all ideas and identified 10 business cases with the highest potential to grow Europe’s silver economy.

Phase 3 - Online Discussion on Discuto

In the third phase the team of experts presented the 10 business cases on Discuto to discuss them with the crowd. Over 300 people participated in a lively discussion with 137 comments and 581 votes.

The final results were presented to the European Commission as one of the steps to establish a reference framework for the development of a Silver Economy Strategy for Europe.


The benefits

The goal behind the online participation process was to get the input from a diverse group of participants from all across Europe. By running the discussion on an easy-to-use online platform such as Discuto it was easy for the public to participate.

Furthermore, the Smart Silver Economy team decided to use Discuto because:

  • All steps of the process could be facilitated via Discuto - from the online ideation to the online discussion
  • Thanks to the included email system, the Silver Economy team could send updates about the process to all participants
  • Automated notifications also kept the participants informed at all times
  • It was easy to download all ideas including the comments in order to process them into business cases



Highlights from the discussion

The 899 participants came up with a wide range of interesting ideas - including age-friendly universities, smart home solutions, connecting olderpreneurs to young entrepreneurs, and using robotics and games to enhance the health of older people.

In summary, the crowdbased process resulted in more diverse ideas and clearly showcased which ideas were accepted by the crowd, functioning as an initial proof of concept of each business case.  


About the team behind Smart Silver Economy

Technopolis Group, Oxford Economics and cbased are working with the European Commission in order to answer several important questions about the Silver Economy in Europe. This work will provide strategic information and data needed to establish a reference framework for the development of a Silver Economy Strategy for Europe, building on existing regional, national and industrial initiatives across Europe.

The study runs from March 2016 to October 2017. It focuses on how product and service innovations, supported by Information and Communication Technology (ICT), may present significant opportunity areas for growth. The application is diverse: spanning areas such as personalised health products, smart homes, driverless vehicles, and service/companion robots. Cross-thematic areas, where coordinated actions across multiple sectors may enhance growth opportunities.

To learn more, visit www.smartsilvereconomy.eu

Login or register to post comments
ParentalControl 25.06.2019 - 09:38


Great Article. I just love the way you write this article. Thank you for sharing this informative post with us. Screen Time Control

App Install Block

Child Monitoring and Tracking App

faidscholarships 27.06.2019 - 11:24

Since I am an ex-smoker am very upset that this vegan which I am not smokes! http://dawat-restaurant.com

Ernestoarcia 05.07.2019 - 09:50
hertavein 19.07.2019 - 08:59
tomhentery 31.07.2019 - 09:32

Free Fire is the ultimate survival shooter game available on mobile. 


akhakf@crowd-ma... 08.07.2019 - 17:40

Amazing article, on how you helped the European Commission to create 10 businesses cases for a Smart Silver Economy.  Dentist in Jaipur

paugom 15.07.2019 - 11:15

Thanks for sharing


creditos rapidos gratis

aiyanachristy 17.08.2019 - 11:10

Really i am agree with you, such a great post to describe how to help commisn.  Now i am very happy to use anker promo code on get discount mobile charge, as well using Active target promo code on get offer on home and kitchen products. if you want please use this.

chrisal90 15.07.2019 - 14:16

That's a great news for the European economy. You have shared some interesting facts and knowledge about these cases. Freelance Web Designer NYC is an experienced web designer who is giving services to its clients worldwide.

DeniseCox 23.07.2019 - 12:21

People are preferring professions according to their interest in the subjects. Some like to gather data in form of writing services in medical fields whereas some take interest in business. We can gain success only if we choose profession of our choice.

Cheekstoez 26.07.2019 - 01:33

Thank you for sharing this amazing post. Hope readers will like it. Cheeksandtoez Register at Cheeksandtoez

after 5 minutes... 08.07.2019 - 07:47

The development of European economies is a

<a href="http://smartessayrewriter.com/how-it-works">after 5 minutes your work is with the writer</a>

very topical issue for financial professionals.

Webtoolsoffers 15.07.2019 - 14:53

I love to read the whole article about how you helped the European Commission to create 10 business cases and these are really genuine. This kind of article is very rare to find and I like this very much. I think I should write this kind of article too on my blog which is news based and hosted by A2 hosting. I like to use A2 Hosting coupons because by this I get a huge discount on web hostings.

Thanks for giving me the idea to write this kind of useful and unique article. 

helloyar 17.07.2019 - 11:24


After reading your blog post, I have a special offer for you, build your successful business with our company. it’s helpful for any type of website and business. vary cheap then another else offer. so, what are you waiting for? Keep up the quality posts

hertavein 18.07.2019 - 14:31

Some really great articles on this website , thankyou for contribution.
paperpk jobs

lisa.starlin@ya... 26.07.2019 - 15:13

Informative article and looking ahead to analyzing more. I'm hoping it is going to be useful for too many people who are searching for this topic. We have more for you. Click here PC Optimizer SoftwareBest PC Optimizer Software For Windows

Laxmi123 05.08.2019 - 11:26

hello,amazing article and wonderful way of writing article,i think it's very helpful to Europian business individuals,very nicly written steps,thank you for sharing such a nice concept............

ISO 27001 Audit in Oman | ISO Certification in Nigeria

david001 11.08.2019 - 09:32

I was always searching best helpful Website to get Better info and Updated. I found it really amazing. thanks for posting.

david001 11.08.2019 - 09:40

thanks to post such a nice content. There are also many Blog Sites for Best Info and Updated New and many More Amazing Hacks.

david001 11.08.2019 - 09:41

it Always need of every one to find best solution of his problem. this Website is really helpful. thanks for posting such a nice content.

alexxisspaull 14.08.2019 - 14:59

I really amazed that you have written such an amazing post. I am a blogger and I keep reading several awesome tutorials. Now a days I am working for hemorrhoids treatment so that people can easily getrid of this disease. I have found amazing product Neo Healar that can easily handle your hemorrhoids.

advanceins 14.08.2019 - 20:41

Nice article,  great job due to providing very useful information. there is also a way to increase someone personal economy that is to learn a powerful course for laptop and mobile repairing with a short time period and job assistance or business opportunities.

Laptop Repairing Course in Delhi, Mobile Repairing Course in Delhi.