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We have successfully closed the first project phase of “Potentials of the European Silver Economy” with 95 ideas, 698 participants, 119 comments and 273 votes. We'd like to thank all participants for taking the time and contributing to our online ideation!
In a next step we validated these results with participants. These results are archived here. Please also visit our project website.
If you have any questions or feedback, please contact the Silver Economy study team at: silver-economy(at)technopolis-group.com
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In the future, fewer young workers will contribute (ILO, 2013, p. 22: Global activity rates by age as a percentage, women, 1990, 2010, 2020 ). By digitizing along with the new working models of Industry 4.0 is a new world of work (Universität St. Gallen, 2016, p.7). These altered factors in different areas constitute a challenge to reflect on.
Studies show that people who are currently in the third phase of life, are active (Gassner et al, 2015, p.13).
The period of third phase is expanding more and more because of higher life expectation, new technologies and higher quality of life.
By offering flexible working models on the basis of independence in the third phase of life older people who would like to work longer can be integrated into the market and
1) work flexible in time limited projects,
2) transfer their knowledge and experience,
3) step flexible into a interims positions which are more and more often caused by the failure of burnout patients.
The approach of flexible working models on the basis of independence in the third phase of life companies take the risk of hiring older people.
To reduce the barriers for an occupation after retirement on the basis of independence the working models must offer older people support in terms of administration, job offers and training.
Prevenção odontológica para população da terceira idade conectado com o lúdico:
Nesta idade as pessoas aposentadas em sua maioria passam a maior parte do tempo consumindo alimentos cariogênicos em frente a televisao.
Já que buscam os programas de televisão para entretenimento porque não oferecer um conjunto de ações preventivas em termos de saúde bucal que irão prorporcionar Sugiro momentos lúdicos associados ao bem estar dentário e consequentemente a saúde geral como um todo, pois qualquer infecção oral pode ser entrada de microorganismos que pela corrente sanguínea podem incrementar negativamente um quadro cardíaco, ou resultar na perda de um elemento dentário que irá agravar um quadro gástrico, por fornecer ao estômago um bolo alimentar mal elaborado por falta de mastigação correta, além disso exista a questão estética, fonética que a falta de um dente pode causar.
Momentos lúdicos:Com temas de prevenção
Ensaios Teatrais,
Film Shorts
Musicais
Cartilhas com fotos motivacionais.
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An important factor that contributes to our perceived quality of life is the sense of having a valued contribution to society and the life of others, in particular. With aging many senior people are losing this sense of being “needed” placing them at risk for social isolation. Often social isolation leads to a decrease in physical, cognitive and social activities predisposing them to the development of diseases.
A great body of evidence exists showing that lifestyle factors such as social, intellectual and physical activity and dietary preferences have a vast impact on quality of life. A positive approach focusing on those skills that someone (still) is good at instead of pointing to someone’s challenges, has shown to contribute to better perceived quality of life, and increased cognitive reserve. Thus, to get the most out of the silver years, active societal participation should be stimulated. How a silver citizen can participate can be individualized, based on their individual skills, capacities and interests?
By helping seniors rediscover/focus on their unique skills and combine that with personalized lifestyle advice and tailor-made fortified foods, we could assist in building and maintaining their sense of connectedness to society and the feeling that their contribution is valuable. More social activities can also stimulate increased intake of healthier foods by eating together.
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GetPhY is an innovative web platform which aims to promote Adapted Physical Activity (APA) as an aid to prevention.
The platform aims to bring people from the sports world into contact with senior citizens at home. They provide these senior citizens with the means to practice and promote an adapted physical activity. In particular, GetPhY has four specific objectives:
- Setting up and constantly coordinating an interactive network of local instructors from the world of sport established in the department, GetPhY is helping to offer senior citizens (the users) a clearer view and greater access to the Adapted Physical Activity programmes in their area.
- Through the GetPhY web platform, users are able to remain active on their own, assessing their own physical condition and accessing a full range of adapted recommendations and exercises to do at home in complete safety.
- Get Physical also encourages people to practice an adapted physical activity in order to strengthen social ties: users have the option of setting up communities of similar profiles to talk about their experiences, organize sporting events (such as walking groups) or regular group sessions
- In the near future, the platform will help to set up an ecosystem between professionals, users and prescribers, with a view to promoting an active lifestyle among senior citizens at home.
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Age friendly tourism facilities in Europe is an area that we expect a strong demand in the near future due to demographic change, the financial potential of the baby boomers and the increasing tourism market at a global scale. However, there is a clear lack of age friendly tourism accommodation, concerning not only the HR but also the building stock. And while there is quite a strong discussion regarding the need to train staff there is a very limited understanding of the potential of the built environment to the sector. At the Bartlett Faculty of the Built Environment we create through our newly founded Real Estate Institute a research – teaching –training centre on the tangible and intangible values of the Built Environment, with a very strong interest on Health Tourism and Accommodation across the lifespan bringing together the existing expertise from across the faculty, which is the world leader on Evidence Based Design and expanding the state of the art in areas related to Environments for Health. Developing research collaborations with tourism schools across Europe we aim to set light to the intersection between health and wellbeing and facilities for tourism.
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We are building on the passion of a gentleman who founded this company 9 years ago to establish the leading recruitment company for the more mature job seeker. As European populations age, pension defecits widen and we all live longer it is in all of our interests to make sure that the large number of older, experienced and reliable people in all of our countries are able to make a meaningful and valuable contribution. Many people simply want to 'give back' but many more need to and want to work and have an extraordinary contribution to make. The more mature worker is generally more experienced, more flexible (to part-time or interim/consultancy type contracts), more reliable, perhaps willing to accept a lower salary as they no longer have such high fixed over-heads and generally they make up a huge and mostly untapped resource of knowledge and skills. The model is applicable throughout the developed world, where populations are fast ageing and the birth rate has stagnated. We are also planning to deploy our candidates to build and staff companies specifically offering goods and services to the older population and to offer coaching and mentoring to the younger job-seekers. Governments need to keep people working longer or attract the retired back into the work-place to fill gaps and pay taxes.
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Parenthood and motherhood is optional. However, given existing financial and social difficulties, couples do not and / or are unable to bring-up more than one or two children. The result is low birth rate, insufficient population and European prosperity at jeopardy.
European Union shall examine ASAP measures to improve birth-rate above 2.2 from existing 1.1, in less than 10 years in order to be able to survive. Drastic measures and action is imperative necessity before the mid-2017.
If action is not taken we shall see more and more expatriates luring into EU but contrary to wishful thinking none or very small percentage of those could adapt European culture and principle or lifestyle. This created already a cultural shock as yet social unrest and discriminatory approach against European citizens who pay the taxes for implemented policies.
Parenthood and motherhood is optional. However, given existing financial and social difficulties, couples do not and / or are unable to bring-up more than one or two children. The result is low birth rate, insufficient population and European prosperity at jeopardy.
European Union shall examine ASAP measures to improve birth-rate above 2.2 from existing 1.1, in less than 10 years in order to be able to survive. Drastic measures and action is imperative necessity before the mid-2017.
If action is not taken we shall see more and more expatriates luring into EU but contrary to wishful thinking none or very small percentage of those could adapt European culture and principle or lifestyle. This created already a cultural shock as yet social unrest and discriminatory approach against European citizens who pay the taxes for implemented policies.
At the same time, retirement will be lasting decades as the number of people in their 80s and 90s increases dramatically," leading to greater welfare and health demands by the elderly even as the tax base to finance them declines...
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Older people will benefit predominantly from advances in self-driving vehicle technology as it will enhance social inclusion and mobility. It has also countless other benefits for road safety, emissions and congestion if incorporated appropriately into the legal and regulatory frameworks of society. It is thus essential to design the technology and the European standards in an inclusive fashion to ensure that older people's needs will be considered at the ealriest stages.
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It has been and always will be attractive for companies to employ young, promising people on lower wages sompared to those experienced workforce. Do not take the chance from our children! Let's create instead digital expert platforms utilizing the experience of retired people!
More and more proportion of retired people has digital skills which is a good base for part-time/remote/home-office work. Investing into common consultancy/software development and other shared platforms can and will prove to be profitable on society and also EU level.
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Accessibility to culture has a strong social value, it is associated with capability and the process of empowerment: the concept of culture and design for All contributes to the self-realization of individuals, in line with their wishes and hopes, and this philosophy is strictly linked to the rights of all human beings. Accessibility is also a key element in shaping the arising market opportunities related to the rights, needs and demands of elderly and people with disabilities. Among economic sectors, cultural tourism still represents an opportunity in Europe because it is on the rise, in terms of turnover and participation. In recent years and through the growing dimension represented by Accessible Tourism, 130 million people in Europe alone mobilised an annual business of 800 M €. Yet there are market potentials that are not adequately exploited due to scarce investments, lack of coordination and a static mentality that tends to consider the cultural heritage as inert and unchangeable.
In line with this idea, the COME-IN! (Cooperating for Open access to Museums – towards a widEr INclusion) project is an initiative funded under the Interreg CENTRAL EUROPE Programme and aims at valorizing the cultural heritage represented by small and medium size museums, by increasing their capacities to attract visitors and making them accessible to a wider public of people suffering from permanent or transient impairments, including older people and people with disabilities.
The project is on-going, it started in July 2016 and will run until June 2019: during three years of activities, partner institutions will work at the definition of transnational accessibility standards and will ensure know–how transfer to guarantee full accessibility to the museums currently involved in the project. In museums, accessibility refers not only to physical access and architectural obstacles, but also to cognitive inclusion and accessible communication that can help all visitors identifying how to enjoy at best the cultural heritage displayed, in line with their physical conditions, their background and sensitivity. Furthermore, inclusion means that no separate itineraries, but integrated paths along the same exhibition have to be put in place.
More precisely, along a service chain taking into account physical accessibility, training and awareness raising, common guidelines are under development to organize collections and exhibitions in an accessible way. Besides physical investments and revised communication, it is important that the staff of the museums is able to welcome and give assistance to all visitors, therefore the COME-IN! project is currently elaborating, will test and then make available a training handbook dedicated to museum operators.
As the COME-IN! initiative is not meant to remain a closed exercise, its results and the instruments developed (Guidelines for accessible museums, Training for operators) will be promoted at European level, and a transnational label for awarding accessible museums complying with the COME-IN! standards will be designed.
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There is a nedd to focus on how we can help to keep over 50s active in the labour market.
- healthy age-friendly workplaces
- providing a rapid response to support those who are employed but off work due to illness or those recently unemployed to get back to work
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What are the characteristics of the 50+ involuntarily workless population?
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What are the motivations, opportunities and barriers for these people to return to work?
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What approaches are effective to reach workless people aged 50+ on a non-mandatory basis?
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What specific services and support might be needed to help these people return to work?
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FARMA|inove, the Association for Entrepreneurship and Innovation of FFUP (Faculty of Pharmacy, University of Porto), is a junior entreprise whose mission is to connect academic and business areas, promoting knowledge transposition and stimulating innovation. Our collaborators are students and alumni of FFUP and play essential roles in different internal departments as R&D, Industry Relations Development, Scientific Projects Development, and Social Innovation.
One of the current FARMA|inove projects is called “Prevenir é o Melhor Remédio - Estudo de Prevalência e Caracterização de Doentes Polimedicados na População da Zona Norte de Portugal” (Prevention is the best medicine – Study of the Prevalence and Characterization of polymedicated patients in the Population of the North Region in Portugal). Our main goal is to act in the polymedication, a theme that has multiple implication in both individual and communitary health.
As known, polymedication is common among elderly people .When not properly monitored, polymedication can increase the risk of medicines interactions, adverse events, therapeutic inefficiencies, hospitalizations and healthcare costs, with negative impact in life quality and in national health systems.
The project includes three phases:
- Collection of data - To compile information about the elderly population (e.g. demographic data, pharmacotherapeutic profile, medicines adherence levels, etc). This phase is made by the MSc in Pharmaceutical Sciences 5th grade students that are doing their curricular internships in the pharmacies, using standard surveys created by FARMA|inove and experts in accordance with the best ethic, regulatory and pharmaceutical practices.
2. Creation of protocols - With the collected data, intervention protocols will be created and their implementation will be suggested to pharmacies, elderly care houses and civil society. Adding to this, various informative papers about polymedication will be distributed among society, using our project partners’ platforms and organizations.
3. Study conclusions - The last phase includes an extensive analysis about the impact of the entire project.
The 1st phase started in 2013 and, until now, FARMA|inove already collaborated with more than70 pharmacies. As a result of this collaboration, the number of minimum surveys required for a significant analysis (n = 385) will be reached at the end of the present year (2016).
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EU’s ageing population is a challenge for its societies, but has quite rightly been identified as a potential multiplicator for growth and employment in the Union. ICT products and services are increasingly dedicated to improve the quality of life of older individuals. Innovations designed for the silver economy can be opportunities for an active and healthy ageing and ultimately benefi-cial to the European markets.
Tourism in particular is a sector that can greatly benefit from the silver economy. While the elderly might enjoy many of the benefits of travelling, the greater barrier to be overcome by many is the provision of medical care during travel and at destination. Selective use of mHealth (mobile health solutions and devices) could address these challenges at all three key time windows of leisure travel:
1) Prior to bookings, it could allow travel agents and/or other stakeholders such as airlines, coach and/or railway companies, etc. to offer a health check of its travellers and offer a risk assessment to its customers. For example, it could deliver advisory health prevention measures to older passengers suffering from thrombosis.
2) During the journey to a destination, mHealth offers opportunities at the diagnostic and treatment level and involve both innovative services (i) and products (ii): guided support for emergency measures (i) to be performed, for example in the case of a diabetic co-ma, cardiac infarction, etc. could be advised via smart care devices, tablets, etc.
3) At destination, mHealth can be a tool for better integrated person-centred care.
The market potential of mHealth has been identified and the EU can make best use of it for its silver economy by cutting costs but also, as proposed above, investing in innovations beneficial to other sectors and therefore fostering healthy ageing and overcome traditional challenges as-sociated with older populations such as mobility and autonomy.
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Approximately 3 million elderly people and persons with disabilities in Europe use social alarm units in their homes that connect and transfer data via analogue tone signalling to an alarm receiving centre. The analogue tones (DTMF) are not suitable for the digital networks of today in Europe. It is not possible to create new services and to monitor the function and communication of the social alarms in a feasible and secure way using analogue tone signalling. Stop immediately use analogue signalling in digital networks. Do a technology shift for all 3 million units and all alarm receiving centres! It is a paradigm shift because the suppliers of the service also have to work and take responsibility for the communication in a different way.
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Elderly persons must often take a variety of medicines to alleviate their ailments or chronic pathologies. While physicians and pharmacists provide patients with detailed information about their medicines and therapeutic treatment regimes, remembering the dosages and time intervals at which the medicines need to be taken, can oftentimes be a burden on patients, especially elderly ones. For this reason, pharmacies, together with distributors of healthcare products and medicines, have devised a unique tool to help patients take the right medicine at the right time: medicine blistering services.
Medicine blistering services or ‘Individual patient packaging’ is the activity of packaging authorised medicines according to individual dosages adapted to the patient’s therapeutic regime and to the patient’s daily chronology of ingestion (i.e. breakfast, lunch, dinner) by a pharmacist or healthcare distributor. In order to do so, healthcare distributors and designated blistering companies de-blister medicines from their primary packaging and portion the tablets in an automated process into individual dose pouches (blisters), containing all medicines (as prescribed by the acting physician) that need to be taken by the patient over the course of one week. Each blister contains single doses of different medicines, the name of the patient, the names and batch numbers of the medicines therein contained, the time for medicine intake, the names of the holders of the marketing authorisation and the name of the pharmacy through which the order was placed. All these data are saved electronically by the healthcare distributor. As an additional safeguard, all blistered medicines are checked against the prescribed medicines by an electronic photo comparison process, during which even the smallest deviation can be recognised. The medicine pouches/blisters are delivered to the pharmacy that ordered the blistering for a given patient. The pharmacist then hands over the blistered medicines to the patient or to the person in charge of the care of the specific patient.
Blistering is a highly automated and regulated process and the best highest standards are applied throughout the entire manufacturing process. Blistering ensures that the patient takes all necessary medicines in the right dosage at the right time, preventing medication errors.
By providing patients with an easy to follow system that packages the right medicines dosages at the right time intervals, blistering services help to improve patient adherence to medicines regimes and therapeutic treatments, the work of nurses in elderly care homes or home care-givers, and also, to improve patients’ health and therapeutic outcomes.
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We live longer, and digital seniors are around the corner. As time goes by, most senior citizens will be the ones who have co-existed with technology probably throughout their whole life, and who are most likely to be more independent than the seniors we know nowadays. The stereotype of dependant elders may vanish as thanks to medical advances we will also remain healthier, more active and will want to profit life more intensely.
Most of these “young seniors” are not too old, mainly healthy and independent, keen on keeping their physical shape and their quality of life, interested in or at least curious about technology and willing to invest their money in products and services that meet their needs and expectations. But seniors, especially the active ones, are frequently ignored by technology market trends, which is a big wasted opportunity. What they do find in the market are products designed for youngsters, for patients, or for older and sicker seniors:
- solutions for health care and daily activity boosting. These services can certainly be used by seniors, but they do not target this audience and are not specifically designed for them.
- preventive solutions. Normally designed for monitoring and/or sending alerts on a specific pathological conditions, not for improving the general health condition.
- and solutions for seniors’ healthcare and wellness. Frequently marketed as surveillance solutions, mainly designed for third parties exerting control over seniors.
We have identified this non-well addressed need and believe that it can be converted into an opportunity by developing a specific service for seniors aimed at:
- empowering them to self-monitor their health status.
- encouraging them to take regular physical exercise.
- making urban environments more accessible, inclusive and appealing for seniors.
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Workshops based on formal and informal knowledge of participants from different who are interested in to reach a specific goal. Goals who are interesting for all Generations and their needs (f.e.child care, care for older people, finding a job, health issues, psycholog. issues /avoiding stress) .
Organized workshops from organizations (industry) open to all interested people f.e. for employes as well for non-employes and their family members and friends to create more social, financial, emotional issues for the company as well for the region employes and non-employes and their families for a better organized healthy and social life f.e. more time for caring about elderly people, children, social work etc.
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RetroBrain R&D: Aging healthily by aging playfully
Our social business StartUp RetroBrain R&D creates therapeutic video games. We take proven therapies and gamify them for senior citizens and patients, helping us tackle demographic change and age-related diseases. As a university spin-off of Humboldt Universität zu Berlin RetroBrain R&D has been described as „a benchmark in the therapeutic gamification industry“ (Lift Basel). The resulting product, MemoreBox, provides therapeutic exercises with minimal time and effort for retirement homes and hospitals. Memore is fun to play and incentivises patients to train daily, thus increasing (medical) compliance and therapeutic/preventive effects. RetroBrain R&D helps senior citizens live a healthy and enjoyable life. It alleviates the strain on care takers and reduces healthcare costs at the intersection of the global mega trends eHealth and gamification. RetroBrain R&D has found many partners and supporters in the scientific, tech- and social entrepreneurship community: inter alia we were supported by Ashoka, the German Federal Ministry for Economic Affairs’s EXIST-Programme, Microsoft and the charitable organizations from all over Germany. Development was aided by experts from the Max Planck Institute for Human Development, Hamburg University Medical Center and Charité. Amongst other prizes, RetroBrain R&D has been awarded the Rudi-Assauer-Award for the fight against dementia as well as CISCO’s Digital Deutschland Pitch Award. We have been admitted to the "European Innovation Partnership on Active and Healthy Ageing" of the European Commission. RetroBrain is working with Germany's second largest health insurance company, Barmer GEK. We are the first start-up to implement a model evaluation in line with Germany’s new Prevention Act. This will increase our social impact.
RetroBrain’s Memore platform provides unprecedented accessibility of much needed therapeutic and preventive exercises in a scalable and efficient way to those in need. Senior citizens and patients will enjoy a healthier and more pleasant way of aging and recovery. (Health) Care providers will be able to offer simple and effective activities despite budgetary restraints in a world of demographic change and rising medical costs.
Our first product is already making an impact in retirement homes
The MemoreBox is RetroBrain’s first product, designed for use in retirement homes. Easily integrated into daily nursing routines, it is connected to a regular TV-screen. Operation is simple: A single button push is all that is required in order to start the system. This way physicians and nurses experience the best possible usability. A virtual character then interacts with patients by asking them to join the game as soon as they step in front of the TV. No setup or configuration is necessary. A sensor tracks the players’ body movements. Gameplay is completely gesture-based gameplay. No controller or keyboard is required. Different game modules offer different exercises. Motorbike riding trains stability in standing, reaction speed and 3D-orientation. The Ninepin Simulation stimulates social interaction and skills. Ping Pong gives players a competitive experience. The postman game trains specific arm and leg movements. Adaptations for neuro rehabilitation (e.g. stroke rehab) and Parkinson are currently undergoing joint testing with partner hospitals. These versions feature extended diagnostic functionality (patients’ gameplay performance data as well as movement related sensor data) and options to modify gameplay or movement options via a therapist interface.
Please find an an explanatory 4min video documentation here: https://www.youtube.com/watch?v=C_TkE580Ft4
In 2016, RetroBrain R&D was one of 100 handpicked European startups invited to President Obama's Global Entrepreneurship Summit at Stanford University, find out more here: https://www.hu-berlin.de/en/press-portal/nachrichten-en/nr1606/nr_160620_00
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